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There are many misconceptions out there about PageRank. Some people believe PageRank is the most important factor in whether a site ranks or not, and others realize it’s not. A long time ago, it was true that a site with a high PageRank would probably outrank one with a lower PageRank, but that’s not true anymore. It is actually quite common to see a site with no PageRank at all outranking a site that has a PR of 4 or 5.
PageRank, quite simply, is a number that Google assigns to a page to represent the overall link popularity of that page. All pages on the internet start with a base PageRank. The number is actually less than one, so pages start with a PR of 0. Every link to a page is basically like a “vote” for that page. The vote is given a certain amount of weight based on the PR of the page linking to the other page.
PageRank is divided between all of the outgoing links, though. What this means is that a page with a base PR of 10 would be able to give 10 links 1 PR point each. If that page linked to 100 pages, each page would get only 0.1 PR point. Additionally, PR is affected by whether the link comes from another domain or from a page on the same domain.
Obviously, this is a highly simplistic description of how PageRank works. There are other factors that affect PR, too. I just wanted to give you a very basic overview of how it works so you would understand what it means to a web page.
What PageRank actually means to a website is how many pages are linking to it, along with the quality of those pages, and their own PageRank. In order to increase your PageRank, you need to get a lot of links from individual domains that have a high PageRank, that aren’t linking to too many other pages besides yours, and that are quality.
Just remember that PageRank is only a small factor in determining ranking. It used to be far more important than it is now, but I would advise just ignoring it. Focus on getting backlinks and optimizing your site, because PageRank is just a number.
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